the aspira© planner
Stationery Designed For Success
In a digital age full of distractions, it can be hard to get things done.
Technology promises to help with productivity but with a hundred different apps and accounts, it can end up being just as impossible to manage.
Athena London designs science-backed stationery that helps you to get more done in less time and make major progress towards your goals, so that you can focus on evolving into the next level version of yourself.
The Creation Story
Athena London was born in 2020 after founder Rosie Roscoe was frustrated that every female-targeted planner she could find was pink, glittery and covered in "BO$$ BABE" quotes.
Why wasn’t there something designed with women in mind that didn’t infantilise and stereotype those same women?
Why wasn’t there something fashion-forward and aesthetic that didn’t look like the diary of a 12 year old girl?
Why wasn’t there a productivity planner for women that wouldn’t look ridiculous under the arm of a high powered lawyer?
Rosie couldn't understand why there wasn't a luxury option that was the stationery equivalent of a Hermes Birkin bag.
So she created one.
The Aspira© Planner is the key that unlocks the door to your full potential.
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