Get into the mindset of your target market and answer how they would.
You might have more than one customer personality, in which case, give them a name and answer separately for each one.
Product A is cheap but is a low quality product. It is likely to be made of poor quality materials but is a very attractive price.
Product B is a similar product but is much more expensive but is also a much better quality.
Product A is an innovative new product. It has potential but there is a risk that it won't work.
Product B is a safe option. It is tried and tested and although it isn't amazing, you know that it gets the job done.
Product A is a designer label product. It costs A LOT but will retain its value well over the years.
Product B looks almost identical but is another brand's copy of Product A. It is much cheaper but is an inauthentic product, although you probably wouldn't tell unless you looked very closely.
Product A is very functional. It does its job really well and has every feature you need to make your life easier. Unfortunately it's not the nicest to look at.
Product B is beautifully designed and would look great in your home. However, its functions are pretty basic.
Product A is classic and timeless. It has been around for years and will never go out of style.
Product B is the current trend. It's HUGE right now but will probably die out in a few months.
Product A is new and exclusive. It just launched from an up and coming brand in very limited quantities.
Product B is a crowd favourite and the brand is widely recognised.
Product A is a trusted brand name. It's quite expensive but it's a reputable brand and comes with a good warranty.
Product B is essentially the same product specifications but is a smaller, unknown brand. It is half the price of product A.
Product A has 1,371 reviews with a 5 star average. Nearly all reviews are great except for mentioning that it's slightly overpriced for what it is.
Product B is the same product but a new listing from a different seller that doesn't have any reviews yet. It's a third of the price of product A.
Product A is unique. No one has anything like it and it's a very unusual design. Some people might not "get" it.
Product B is for the masses. Everyone has one and you will fit right in. It's nothing original but everyone loves it.
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