Attire the Studio is a sustainable fashion label centred on the idea of long-lasting, timeless basics. It was founded by Xenia Adonts, a social media influencer, after her own struggles to find brands that were transparent about their manufacturing and sustainability. But how sustainable actually is the brand?
STOP! Yes, YOU! Are you thinking about starting a business? Before you go any further, you need to ask yourself these questions. To help you avoid costly mistakes further down the line, ask yourself these 5 questions to ensure you have clarity about your business idea before you get deep into the start-up process. The 5 Questions You Need To Answer Before Starting A Business. 1. WHY? This can’t be personal gain such as “make loads of money” Why does this business exist? Who is it helping, what change are you trying to make in the world? What is the purpose beyond profit? 2. WHAT PROBLEM IS THIS SOLVING? This doesn’t have to be a profound problem. Dior sells a diaper...
You step into the elevator and just before the doors close a voice says “Wait!” The doors spring open and your idol gets in. It’s just the two of you. “Hi,” they say, “I”m ___. What’s your name?” You now have a 30 second elevator ride alone with them. Now’s your chance. Explain to them who you are and what you do before it’s too late and the doors open. Go. Your elevator pitch is a summary of what your business is about. It should explain to someone you’ve never met exactly what you do and what problem you solve. If you had to condense your business plan into the length of a tweet, this would be it. Your elevator...
What are Content Pillars? Content pillars are categories of content topics that are relevant to your market or niche. You can offer value to your followers by creating a mix of entertaining content, informational content and more personal content related to you or your brand. Pillars make it much easier to plan out content in advance since it allows you to rotate topics evenly so that your followers don't get bored of the same thing. It also helps to generate ideas for content when you feel stuck. Content strands are subcategories to help you define your content even further. Define your pillars and strands and then rotate through them through the month. Let's look at some examples of what...
Conversion is the measure of how many of the customers that are visiting your website are actually making a purchase. If for every 100 visitors you make 5 sales, then your conversion rate would be 5%.
First of all, your conversion might not be as bad as you think. The average e-commerce website has a conversion rate of between 2-4%. The following points will explore some ways you can improve your sales.