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Conversion is the measure of how many of the customers that are visiting your website are actually making a purchase. If for every 100 visitors you make 5 sales, then your conversion rate would be 5%. First of all, your conversion might not be as bad as you think. The average e-commerce website has a conversion rate of between 2-4%. The following points will explore some ways you can improve your sales.

A game of this or that to get to know your target market.  Each part has two options. Get into the mindset of your target market and answer how they would. You might have more than one customer personality, in which case, give them a name and answer separately for each one.